Rodinhas Private, Direct Marketing & Newsletter Design
Project Overview
Design of a comprehensive promotional newsletter for Rodinhas Private, a premium, personalized school transportation service. The goal was to present their high-end mobility solutions to families, highlighting flexibility, safety, and a limited-time promotional offer.
The Strategy
The communication was structured to guide the user through a logical conversion funnel:
-Awareness: Immediate impact with a 15% discount hook.
-Education: Clearly breaking down the three service modalities—Single Trips, Trip Packs, and Monthly Subscriptions—to show flexibility.
-Trust: Reinforcing safety through certified drivers and real-time tracking.
-Conversion: Strategic Placement of Call-to-Action (CTA) buttons like "Request a Quote" and "Visit Website".
"Experience it Whole" Retargeting Campaign
Project Overview
This campaign was designed to tackle booking abandonment for Guerin. Data
showed that users were starting their rental process but leaving before checkout.
showed that users were starting their rental process but leaving before checkout.
The Strategy
To re-engage these users, we developed a series of retargeting assets with the hook:
"Why did you leave your reservation halfway? At Guerin, the experience is always whole."
"Why did you leave your reservation halfway? At Guerin, the experience is always whole."
Creative Approach
The series features a mix of playful, disruptive visuals designed to break the "corporate noise",
balanced with a safe, brand-aligned version to maintain trust and professional consistency.
balanced with a safe, brand-aligned version to maintain trust and professional consistency.
